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Most questions are answered here — installation, features, troubleshooting, privacy, and export.
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Answers to common questions
Installation & Setup
Click Add to Chrome on the Chrome Web Store listing, then confirm by clicking Add extension. The icon appears in your toolbar. If you don’t see it, click the puzzle-piece (Extensions) icon and pin EEAT Analyser.
Download and unzip the files. Go to chrome://extensions, enable Developer mode (top-right), click Load unpacked and select the folder. Click Reload after any changes.
Yes — any Chromium-based browser supports Chrome extensions. It’s tested on Chrome and works on Edge, Brave, Vivaldi and Arc. We officially support and test only Chrome; other browsers may have minor differences.
Features & Usage
Current tab: open any page and click the EEAT Analyser icon, then Analyze. Any URL: open the popup and paste any public URL into the Analyze any URL field. From the Dashboard: paste a URL in the large search bar and click Analyze Now.
Every public website — WordPress, Shopify, Webflow, Next.js, Nuxt, SvelteKit, plain HTML, news sites, portfolios, SaaS landing pages and more. No platform restrictions.
Click the extension icon to open the popup, then click Dashboard. It opens in a new tab with all your saved analyses, score cards, filters and the URL analyzer.
Scores & Analysis
A weighted formula: E-E-A-T 35% + Technical 20% + Content 20% + Meta Tags 15% + Social 10%. Each dimension is scored 0–100 individually, then combined. E-E-A-T itself splits into Experience (25pts), Expertise (25pts), Authoritativeness (28pts) and Trust (25pts).
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google’s quality framework used by Search Quality Raters. Experience was added in 2022. It’s 35% because it’s the broadest, most complex signal — covering author credentials, schema, citations, HTTPS, trust pages and more.
Usually missing structured data (Article + Person schema = 11 points), no author bio section, or missing Open Graph tags. Check the Issues & Fixes tab — every issue lists its exact point value and a step-by-step fix.
Export & Reports
On any report page, click Export (top-right) then Export as CSV. The CSV includes overall scores, every issue found, the SEO impact of each issue, and the numbered fix instructions.
In the Dashboard there’s an Email Full Report bar. Enter your email and click Send Report — this opens your default mail client pre-filled with a summary of all your analyses. You then send it from your own account.
Troubleshooting
Navigate directly to the page in Chrome, then click Analyze from the popup (uses the live DOM). Or reload the extension at chrome://extensions. Some pages behind login, Cloudflare, or heavy SPAs can’t be fetched by URL — use the popup’s Analyze button on the live page instead.
Usually a stale extension context. Go to chrome://extensions, find EEAT Analyser and click reload. If it persists, disable and re-enable. Saved data in chrome.storage.local is never lost on reload.
Partial results appear when the HTML fetch was incomplete or the page uses heavy client-side rendering (React/Vue/Angular SPA). Navigate to the page directly, let it fully load, then click Analyze from the popup to analyse the live rendered DOM.
Privacy & Permissions
No. There’s no server-side component. All analysis runs in your browser’s extension context. Results are stored only in chrome.storage.local on your device.
So the background service worker can fetch HTML from any URL you explicitly request. It’s only used when you actively request an analysis — never passively while you browse.
Open the Dashboard and click Clear All to remove everything from chrome.storage.local. You can also delete individual analyses with the ✕ on any card.
Most issues solved in 3 steps
Try these before sending a message — they resolve most reported problems.
Reload the extension
Go to chrome://extensions, find EEAT Analyser, and click the reload arrow. This resets the background service worker and clears stale state.
Fixes: stuck audit, blank dashboardNavigate to the page first
For pages behind login or heavy JS frameworks, open the page in Chrome and let it fully load, then click Analyze from the popup — this uses the live DOM.
Fixes: partial results, SPA pagesCheck the URL format
Ensure the URL starts with https:// or http:// and includes the full path. URLs behind authentication, VPN, or localhost can’t be fetched externally.
Applies to: URL analyzerCheck Chrome version
EEAT Analyser requires Chrome 100+ (Manifest V3). Check at chrome://settings/help and update.
Required: Chrome 100+Send us a message
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